Marco Siraky — Director
Content with purpose | 25 years of experience | AI supercharged
Content with purpose | 25 years of experience | AI supercharged
Directing, DOP, editing, VFX, producing — and now AI-powered workflows that do what used to take whole teams, faster and leaner. Not a director-for-hire. A creative partner who stays in the room from brief to delivery.
Started in German TV — telling real stories, long before the brief existed. Moved to New Zealand, moved into advertising, and never looked back. Agencies, brands, continents, my own business. Now based in Sweden, working across Europe and beyond.
They called me the Swiss Army knife — not just for the range of skills, but for the quality each one stands for. Director, DOP, editor, VFX, producer — and now AI workflows that multiply what's possible. Including award-winning work such as Cannes, D&AD, The One Show, AXIS and Gyllene Hjulet. Built frame by frame.
Early adopter, not a follower. AI doesn't replace the craft — it extends it. Faster concepting, smarter production, better results. Tools that stretch creative capacity and budgets further, opening up possibilities that simply weren't there before. More room to think. More room to unfold the possibilities.
The architect doesn't lay every brick — they design the structure that makes every brick count. That's how I work. Full overview from brief to delivery. Knowing exactly which tool does what, and why. Years of experience behind every decision. The right approach. Solid foundations.
"The cherry on top with this multi-talented Swedish ice cream sundae of a man is the creative input he puts into a job from start to finish. He never fails to surprise and it always resulted in the job turning out better than we could have hoped."
Peter Vegas · Executive Creative Director, FCB Auckland"He made us better. He's now based in Europe. He's worth tracking down."
Nick Worthington · Creative Chairman, Colenso BBDO"We were gutted when Marco left NZ — with his eye for craft and beauty, his vast technical knowledge, instinctive understanding of creative ideas, flexibility and agility and just general all-round awesome human-ness, Sweden is lucky to have him."
Kristal Knight · Creative Director, Saatchi & Saatchi NZ"Marco is not only a consummate professional, passionate about his craft; he is also one of the nicest people you could ever chance to meet. Always impeccably prepared, always trying to add value, always willing to go the extra mile and always delivers."
Craig Pethybridge · CCO & Founder, True"Marco is a very experienced director and nothing is ever a problem. He's a delight to work with and will never let you down. Always passionate and enthusiastic with lots of energy."
Jodi Hari · Head of Content, TBWA Auckland