The "Mobile Tradup" campaign was heaps of fun. They were great little ideas and we have been focused on talent and art-direction on this one.
I ended up spending half day with the Motocross talent in hospital to put the poor young man in pretty much a full body cast. The challenge, we had to find a way to out it n and off on the day while shotiing diferent takes.
Agency: Colenso BBDO